Alliance Data to Provide Private Label Credit Card and Marketing Services for David’s Bridal
Alliance Data Systems Corporation (NYSE: ADS), a provider of loyalty and marketing solutions derived from transaction-rich data, has signed a multi-year agreement with David’s Bridal, Inc., the retailer of bridal and special occasion attire.
Under terms of the agreement, Alliance Data will provide private label credit card services for both David’s Bridal and Priscilla of Boston, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.
As part of this private label credit card program, Alliance Data will provide customized marketing communications in support of the card program that are designed to create long-lasting and more engaging customer relationships.
“We believe that by partnering with Alliance Data, we will be able to better assist our customers when making important purchases for milestone occasions like weddings. Through collaborative and strategic direct marketing efforts, it also allows us to establish stronger relationships with our customers that will hopefully increase the likelihood of them coming back to us for future special occasion dress needs.” said Senior Vice President and Treasurer Philip Galbo of David’s Bridal, Inc. “Through these branded card programs, we’re providing greater value to our customers at both David’s Bridal and Priscilla of Boston.”
Source: http://rfpconnect.com
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