The Knot to Create Groupon Like Program
Weddings and related lifestyle company The Knot (NSDQ: KNOT) has long relied heavily on e-commerce in addition to revenues from its print and online content. Now, the company is looking to cut out the middlemen and create a Groupon-like deals program. In addition to capitalizing on the social shopping trend, the group deals offering at its WeddingChannel.com Deals is also seen as a way to complement its local content efforts by attracting more small businesses to its sites in what a rep described as “the ultimate cost-per-action” ad model.
—————————————————————-
Wedding Business Today is produced by Chris Jaeger
Marketing to Brides Online / Book More Weddings.
Follow this link to learn more about Wedding Business Today.
