Bryce Jewelry rings in the new decade with an innovative bridal program that is a marriage of service and success.
The Bridal Plus package is the latest of Bryce’s creative marketing concepts designed to create a larger customer base with a lower investment. This compact program allows RTO dealers to benefit from a consistent and proven market – the wedding industry – with a lower initial investment than traditional jewelry rental programs.
“The bridal category has great potential and is the most consistent category in the jewelry business. It’s the biggest area for growth in RTO jewelry,” says Bryce Jewelry President Bryan Collins. “Consider that there are over 40,000 weddings a week in the United States.”
For dealers who have never incorporated jewelry in their business, the ‘Bridal Plus’ program is a great place to start. Bridal Plus offers significant return on the investment. As with all of Bryce programs the dealer gets a turn-key program with exceptional customer service and ongoing sales training from your Bryce Representative.
Due to the continued ability to refurbish jewelry, these products have significantly longer lives than most rental merchandise increasing their earning potential above other RTO items. Bryce offers free refurbishing on jewelry, which allows items to hold their value indefinitely.
A year in the making, the ‘Bridal Plus’ program refines jewelry selections to include Bridal, Trio, Anniversary and Engagement rings and some additional staple pieces to round out the program. In today’s economy Bryce is concentrating on what will rent every day. Rental stores already have a built in cliental of about 40 customers that are married but don’t have wedding rings.
This alone could bring in substantial revenue. There is also a new group of bridal customers that can’t go to the jewelry chain stores and get credit anymore. This program will fit their needs. Unlike many luxury items, bridal rings continue to be in demand year round regardless of economic trends and they never go out of style. The greatest benefit of this jewelry program is that it is easy to incorporate into a daily sales routine, and while bridal rings draw in new customers, they provide a new opportunity for return customers.
Because customer service is a Bryce company tradition, a representative will assist dealers in making ‘Bridal Plus’ a part of everyday sales strategy for the best results.
Bryce Jewelry staff know that success comes from service, and each dealer and market area is given individual attention. Bryce is the most experienced vendor in RTO jewelry and has earned that position by standing behind their products and offering dealers the training necessary to be successful with jewelry merchandise. As with all Bryce Jewelry programs, Bridal Plus comes with marketing material, ongoing representative support and a customized inventory.
The ‘Bridal Plus’ package is a lasting marriage of service and success. Make a perfect match in 2010 with Bryce Jewelry. Call 800/880-9434 to learn more.
Source: www.rtohq.org