Bryce Jewelry rings in the new decade with an innovative bridal program that is a marriage of service and success.

The Bridal Plus package is the latest of Bryce’s creative marketing concepts designed to create a larger customer base with a lower investment. This compact program allows RTO dealers to benefit from a consistent and proven market – the wedding industry – with a lower initial investment than traditional jewelry rental programs.

“The bridal category has great potential and is the most consistent category in the jewelry business. It’s the biggest area for growth in RTO jewelry,” says Bryce Jewelry President Bryan Collins. “Consider that there are over 40,000 weddings a week in the United States.”

For dealers who have never incorporated jewelry in their business, the ‘Bridal Plus’ program is a great place to start. Bridal Plus offers significant return on the investment. As with all of Bryce programs the dealer gets a turn-key program with exceptional customer service and ongoing sales training from your Bryce Representative.

Due to the continued ability to refurbish jewelry, these products have significantly longer lives than most rental merchandise increasing their earning potential above other RTO items. Bryce offers free refurbishing on jewelry, which allows items to hold their value indefinitely.

A year in the making, the ‘Bridal Plus’ program refines jewelry selections to include Bridal, Trio, Anniversary and Engagement rings and some additional staple pieces to round out the program. In today’s economy Bryce is concentrating on what will rent every day. Rental stores already have a built in cliental of about 40 customers that are married but don’t have wedding rings.

This alone could bring in substantial revenue. There is also a new group of bridal customers that can’t go to the jewelry chain stores and get credit anymore. This program will fit their needs. Unlike many luxury items, bridal rings continue to be in demand year round regardless of economic trends and they never go out of style. The greatest benefit of this jewelry program is that it is easy to incorporate into a daily sales routine, and while bridal rings draw in new customers, they provide a new opportunity for return customers.

Because customer service is a Bryce company tradition, a representative will assist dealers in making ‘Bridal Plus’ a part of everyday sales strategy for the best results.

Bryce Jewelry staff know that success comes from service, and each dealer and market area is given individual attention. Bryce is the most experienced vendor in RTO jewelry and has earned that position by standing behind their products and offering dealers the training necessary to be successful with jewelry merchandise. As with all Bryce Jewelry programs, Bridal Plus comes with marketing material, ongoing representative support and a customized inventory.

The ‘Bridal Plus’ package is a lasting marriage of service and success. Make a perfect match in 2010 with Bryce Jewelry. Call 800/880-9434 to learn more.

Source: www.rtohq.org

By Margaret Fosmoe

Tough economic times have affected all areas of American life, including wedding planning, some engaged couples and vendors said Sunday during the Bridal Spectacular at Century Center.

Photographer Pat Brownewell, of Elkhart-based Brownewell Photography, said he’s noticed a trend in the last year or two toward bridal parties demanding rock-bottom rates.

Brownewell said he already offers economical rates, about $900 for a typical wedding.

Still, he said, some bridal parties will hear that price and come back and say: “My budget is $500,” expecting him to match that price. He generally doesn’t.

“I’m already a lower-end photographer,” he said. Cutting those rates means he won’t earn enough money to make the job worth the work, he said.

Bride-to-be Jennifer Burkus, 25, of South Bend, said she and her fiancé intentionally planned a small wedding with about 30 guests for April 3. “Money is tight. I have a daughter,” Burkus said.

To reduce expenses, the couple will be married and have their reception in the same building. The whole event will cost less than $1,000, not including her bridal gown, she said.

Graphic designer Madison Jennifer Clark, of Sturgis, recently started her own business designing wedding invitations. “Everyone seems to be on a budget,” said Clark, a 2009 University of Notre Dame graduate.

“That’s why I started my business. I’m offering a more affordable product,” said Clark, who said she offers competitive prices and relies on a local printer.

She’s also planning her own wedding, which will be July 3. Her parents are paying for the event. “They set a budget and I’m sticking to it,” she said.

Clark’s advice to other brides: “Choose your priorities. Spend most on what you think is most important.”

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